Deanne N. Siman

Robinsons Land Corporation

Corporate Finance Manager (July 2023 – present)

• Orchestrated and executed high-profile financing projects and successful bond issuances totaling ₱30 billion in proceeds.
• Fostered strategic collaborations with top-tier banks, brokerage firms, investment funds, legal entities, and national regulators to optimize capital raising activities.
• Facilitated regular earnings calls and non-deal roadshows with company investors and analysts.

Corporate Finance Asst. Manager (July 2022 – June 2023)

• Accelerated milestone completions for recurring projects, culminating in upwards of 30% overall time and cost reduction.
• Acted as the company's ambassador in numerous local and international analyst conferences, showcasing expertise in investor relations since August 2022.

Corporate Planning Senior Officer (July 2020 – June 2022)

• Navigated a strategic transition from the company’s Hotels division to the Head Office during a challenging period for the hospitality industry.
• Championed and led diverse financing projects, showcasing adaptability and leadership.
• Served, most notably, as project manager and financial analyst for the landmark IPO of RL Commercial REIT, Inc. raising ₱23.5 billion in proceeds.

Assistant Financial Controller (January 2019 – June 2020)

• Spearheaded comprehensive financial reporting, capital expenditure analysis, and forecasting for the company’s international hotel properties, Crowne Plaza and Holiday Inn.
• Ensured rigorous compliance with international brand standards, achieving a global assessment score of 92% for the properties, the highest in the preceding five years.
• Implemented timely digital transformation through policy revamps, process automation, and the establishment of a virtual document library, which enabled the department to perform remotely and 100% business-as-usual at the onset of the COVID-19 pandemic.

I-Remit, Inc.

Strategic Research Officer – Office of the President (May 2018 – December 2018)

• Piloted the successful launch of innovative remittance products in overseas markets, notably the remittance mobile app debut in Australia, as well as significant app groundwork in Singapore and Japan.
• Leveraged data analytics and financial insights to drive market feasibility studies.
• Revolutionized market research strategies and championed customer-centric initiatives for the remittance mobile app by conducting user acceptance tests and promoting customer education.
• Negotiated and established pivotal agreements with international fintech partners to expand I-Remit's global reach.

Smart Communications, Inc.

Intern, International Carrier Business Division (April 2017 – June 2017)

• Helped pioneer the conceptualization and launch of Smart GigaRoam, a flagship roaming product that has since become a leading product in the Philippines.
• Crafted data-driven pricing models and analyzed key metrics to optimize profitability and market reach.

Zalora Philippines

Intern, Project Management (June 2017 – July 2017)

• Contributed to foundational research, which led the company to successfully diversify into an untapped business sector.